about me

My journey is one of diverse experiences, creative endeavors, and a heartfelt commitment to making a difference. From the dynamic worlds of television and advertising to the strategic intricacies of legal tech marketing, my path has been shaped by roles that have honed my ability to tell compelling stories, engage audiences, and drive meaningful outcomes.

Over 30 years, I've had the privilege of leading and being part of incredible teams, from the bustling offices of major corporations to the heartwarming endeavors at the Love of Brian Farm Sanctuary on my property in Meaford. It's here, among the goats and chickens, that I've learned the most profound lessons of humility and the importance of nurturing connections — lessons that I carry into every project and campaign I undertake.

Diverse Background, Unified Mission

At the heart of my career has been a series of leadership positions where creativity meets strategy. As the Vice President of Marketing at an international tech company, I spearheaded initiatives that doubled our net revenue year over year from 2020 to 2021 and achieved a 13-fold increase from 2015 to 2021.

Our efforts elevated brand awareness from 10% to an impressive 90%, primarily through targeted digital marketing campaigns. This role, among others, underscored my passion for building brands and nurturing them to their full potential.

My freelance consultancy work has further allowed me to support diverse clients, from identifying market opportunities to developing engaging digital content. For a detailed overview of my services, please visit my services.

Local Impact, Global Perspective

My commitment extends beyond professional achievements to nurturing the community in South Georgian Bay. I'm deeply invested in helping the area flourish economically, supporting local nonprofits, and leveraging my international experience to enrich our local culture. My roles have taught me the value of community and the impact of bringing global insights to local challenges.

Breadth of Industry Experience

My professional odyssey has spanned an eclectic array of industries, offering me the unique ability to adapt, innovate, and thrive across varied landscapes. From banking and insurance to consumer electronics, healthcare, automotive, and legal technology, my career has been characterized by its diversity.

This breadth of experience not only underscores my adaptability but also enriches my approach to storytelling, allowing me to tailor messages that resonate across sectors. It's this versatility that I bring to each project, ensuring that regardless of the industry, the strategy is precise, the storytelling is compelling, and the outcomes are impactful.

Current Client Roster

My current roster of clients includes a luxury interior design and home staging business, an artist, local non profits and members of the financial services industry.

A Creative Soul

As the founder of MAMiKU, a multidisciplinary creative studio, I've explored innovative storytelling structures and pushed the limits of digital photography. Beyond my professional life, my passions for photography and creative writing are outlets that allow me to capture the world's beauty and pen narratives that resonate. These interests are not just hobbies; they inform my approach to marketing and storytelling.