Collections & Recollections
An array of past projects, showing the breadth and depth of work for clients past and present.
tobidot (re)launch campaign
Last year I rebooted the site with a new design and updated content to better showcase my marketing consultancy capabilities. To promote my relaunch, I chose to ripoff pay homage to vintage computing ads from the 1980s, starting with a classic Macintosh print ad.
Branding
From a nonprofit farm sanctuary to an international financial security firm to a european-inspired cosmetics company to a US insurance company, see some branding samples.
Home Staging Trends
Web page written for a home staging client in Los Angeles, developed with SEO priorities in mind and was used as a springboard for a comprehensive digital marketing campaign to kick off 2024.
Tristan’s Story
SNAP is a program to help kids who may be on the way to interacting with criminal justice or shown signs of aggressive behaviour.
Deer in the Headlight
Many motorcyclists severely overestimate their capabilities, getting away with it 99.9% of the time. It’s that 0.1% that kills them.
Paper or… Paper
A throwback direct response campaign from the heady days of 2001 for the Daily Bread Food Bank.
Without the Bread
This was the 2nd phase of the food bank’s Out Of Home campaign and it contains one of my favourite headlines.
Breakfast Lunch Dinner
How does the ongoing anxiety of food insecurity manifest among those in need? And how can you help?
A Lean Office is a Happy Office
During my time as a VP of Marketing, I regularly wrote on subjects relevant to the legal industry. This is an article on the core principles of LEAN manufacturing and how they apply to the modern law firm.
Security & Stability
In the United States, regional title insurance underwriters face challenges having their policies accepted by some mortgage lenders.
Baseball
This piece pushed my creative boundaries and showed me the power of the spoken word.